With advanced marketing technology and best-in-class marketing services, we give colleges and universities the visibility, tools, and insights they need to make strategic decisions, create personalized student experiences, drive measurable results, and achieve their enrollment goals.
Our enrollment strategists work with institutions to create and execute comprehensive recruitment marketing strategies — all powered by our Behavioral Intelligence Platform.
From student search to enrollment, we create custom strategies designed for your unique brand, challenges, and goals that guide our cross-functional team in delivering high-impact, data-driven marketing programs.
One size does not fit all. Our enrollment strategists will build a plan to help you achieve your goals — whether it’s undergraduate, graduate, transfer, expanding to new markets, launching new programs, or more.
Capture’s enrollment experts and data scientists use machine learning and AI to examine historical performance, market trends, and your strategic needs to design a profile of prospective students who are most likely to engage.
Through AI-powered Behavioral Intelligence, predictive models, and a variety of marketing tactics, we generate high-converting inquiries and streamline inquiry generation so you can focus on building relationships with prospective students.
With predictive modeling and AI-powered Behavioral Intelligence, Capture converts inquiries to high-intent applications through personalized, automated marketing programs.
Our next-generation enrollment modeling and yield strategies allow you to focus your efforts on students who have a high predicted probability of depositing, increasing yield, and decreasing melt.
Capture’s recruitment marketing strategies incorporate Digital Advertising, Email Marketing, Dynamic Website Content, Direct Mail, and Landing Pages — all managed by a team of creatives and specialists who continually monitor and optimize campaigns.
Forward-thinking enrollment and marketing leaders across the country are choosing Capture. Connect with us to see why.
Capture’s industry-leading technology is the ONLY marketing automation platform built specifically for higher ed recruitment marketing — and it’s the foundation of our recruitment marketing services.
See who’s on your website and how they’re engaging with your institution — and give your recruitment team insights to make more impactful connections.
Traditional pathways to inquiry fall short for stealth prospects. Our platform opens new pathways for organic inquiries based on engagement.
With engagement and affinity scoring, you can prioritize outreach and allocate resources for prospective students who are most engaged and likely to apply.
Keep students connected to guide them to enrollment with drip campaigns, behavior-based messaging, and personalized website experiences.
From inquiry to yield, see the impact of recruitment marketing at each stage of the enrollment journey — and equip your team to make smarter, more data-driven decisions.
Get the most from our platform with support from an expert team of strategists, project managers, advertising specialists, creatives, data scientists, and analysts.
Capture’s platform and services are fully managed, so our experts work as an extension of your team.
With leadership experience in enrollment management, Account Executives build strategic plans to achieve your enrollment goals. Those plans are supported and executed by a team of:
And once we get started, your team will be with you every step of the way as they set strategies, execute, iterate to optimize campaigns, and provide detailed and transparent ROI reporting.
Attracting and enrolling the right students can make or break an institution's success — but how do you measure the effectiveness of your efforts and ensure that strategies are all singularly pointed toward that goal?
Download our free guide to learn more about key metrics you need to track, setting measurable goals, how to choose the right tools for the job, and best practices to improve recruitment marketing outcomes.
Capture Higher Ed is a leading enrollment management and marketing firm that helps colleges and universities make personalized, data-driven, timely, and measured connections with prospective students. Combining marketing automation, predictive modeling, and a managed service approach, Capture’s solutions and expert services let universities identify, convert, and enroll students who will stay and thrive at their institution. Founded in 2011, Capture has served hundreds of institutions across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.
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