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Decoding ROI: Evaluating Recruitment Marketing Success

Attracting and enrolling the right students can make or break an institution's success — but how do you measure the effectiveness of your efforts and ensure that strategies are all singularly pointed toward that goal?

It all comes down to ROI.

Data-driven decision making helps recruitment teams improve the quantity and quality of prospective student leads and more effectively nurture them through the funnel.

Whether you're just starting out or looking to refine your recruitment marketing strategy, this guide will help you make informed choices, optimize your efforts, and achieve your enrollment goals.

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Decoding ROI - A Guide

ROI GUIDE

What's Inside?

In this guide, we will decode the measurement of recruitment marketing ROI in higher education and explore:

  • Key metrics you need to track.
  • How to set measurable goals.
  • How to choose the right tools for the job.
  • Best practices to improve recruitment marketing outcomes.

As recruitment becomes more competitive, knowing what works — and what doesn’t — is key to enrollment success.

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Capture Higher Ed is a leading enrollment management and marketing firm that helps colleges and universities make personalized, data-driven, timely, and measured connections with prospective students. Combining marketing automation, predictive modeling, and a managed service approach, Capture’s solutions and expert services let universities identify, convert, and enroll students who will stay and thrive at their institution. Founded in 2011, Capture has served hundreds of institutions across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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