ENROLLMENT MARKETING PLATFORM

Marketing Automation and Predictive Analytics for higher ed.

Get the visibility, tools and insights you need to focus your efforts, prioritize the most engaged prospects, streamline processes, and drive conversions across the funnel.

REAL-TIME INSIGHTS. BEST-IN-CLASS MARKETING.

Get to know Capture’s platform.

Capture’s industry-leading technology is the ONLY marketing automation
platform
built specifically for higher ed recruitment marketing.

Visitor Identification

Visitor Identification

See who’s on your website and how they’re engaging with your institution — and give your recruitment team insights to make more impactful connections.

New Inquiry Generation

New Inquiry Generation

Traditional pathways to inquiry fall short for stealth prospects. Our platform opens new pathways for organic inquiries based on engagement.

Behavioral Scoring

Behavioral Scoring 

With engagement and affinity scoring, you can prioritize outreach and allocate resources for prospective students who are most engaged and likely to apply.

Recruitment Marketing Campaigns

Recruitment Marketing Campaigns

Keep students connected to guide them to enrollment with drip campaigns, behavior-based messaging, and personalized website experiences.

Full-Funnel Marketing Attribution

Full-Funnel Marketing Attribution

From inquiry to yield, see the impact of recruitment marketing at each stage of the enrollment journey — and equip your team to make smarter, more data-driven decisions.

Expert Strategy and Support

Expert Strategy & Support

Get the most from our platform with support from an expert team of strategists, project managers, advertising specialists, creatives, data scientists, and analysts.

Don't take our word for it.

Forward-thinking enrollment and marketing leaders across the country are choosing Capture. Connect with us to see why.

Duquesne University
The University of Memphis
Stevenson University
Norwich University
High Point University
Virginia Tech

SIMPLE. POWERFUL. AUTOMATED.

Maximize your CRM with Behavioral Intelligence.

While Customer Relationship Management (CRM) systems have become the go-to for managing student and funnel data, the future of recruitment marketing demands more dynamic tools that drive engagement, personalization, and conversion.
Our platform helps you stay ahead of the curve.

With near real-time data synchronization, our integration ensures your CRM is always the “system of truth” and counselors have access to the most up-to-date information.

Capture Partner CRM Integration

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SMARTER RECRUITMENT MARKETING SERVICES

Recruitment marketing powered by behavioral data.

Inquiry generation, application generation, yield management, transfer recruitment, graduate recruitment, new markets, new programs … you name it, we do it.

Our enrollment strategists work with institutions to create and execute comprehensive recruitment marketing strategies, powered by our platform, including:

  • Search Consulting
  • Digital Advertising
  • Email Marketing
  • Direct Mail
  • Dynamic Website Content
  • Predictive Modeling

And there are no cookie-cutter recommendations here — we create custom solutions based on your unique brand, challenges, and goals.

Get A Demo

Behavioral intelligence
Mar Tech White Paper

WHITE PAPER

Maximizing Enrollment Through Advanced MarTech

Evolving marketing technology (MarTech) is changing the face of recruitment marketing.

With AI, behavioral data, and automation capabilities, advanced MarTech helps institutions:

  • Unify data and make insights actionable.
  • Automate manual processes and create efficiencies.
  • Create hyper-personalized recruitment experiences.
  • See real-time campaign analytics and marketing ROI.
  • Maximize recruitment marketing outcomes.

Download our free white paper to learn how institutions are leveraging these tools — and how you can get started.

Get The White Paper