FREE WHITE PAPER

Maximizing Recruitment Marketing Through Advanced Marketing Technology

While traditional marketing tactics are still important ways for colleges and universities to connect with prospective students and families, evolving marketing technology (MarTech) is changing the face of recruitment marketing.

With AI, behavioral intelligence, and automation capabilities, advanced MarTech helps institutions:

  • Unify data and access actionable insights.
  • Automate manual processes and create efficiencies.
  • Create hyper-personalized recruitment experiences.
  • See real-time campaign analytics and marketing ROI.
  • Maximize recruitment marketing outcomes.

Download our free white paper to learn how institutions are leveraging these tools — and how you can get started.

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MarTech White Paper

MAXIMIZING MARKETING THROUGH ADVANCED MARTECH

What's Inside?

Like any technology decision, choosing the right MarTech can be complex. Download our white paper to learn more about:

  • The evolution of marketing technology in enrollment.
  • Why pairing a CRM with marketing automation is a winning combination.
  • What to look for in marketing technology.
  • Common pitfalls and how to avoid them.
  • How AI and behavioral intelligence are eclipsing traditional lead scoring.

With careful planning and consideration, enrollment and marketing leaders can choose marketing technology that aligns with their unique requirements and contributes to the success of their marketing initiatives.

Get the White paper

Capture Higher Ed is a leading enrollment management and marketing firm that helps colleges and universities make personalized, data-driven, timely, and measured connections with prospective students. Combining marketing automation, predictive modeling, and a managed service approach, Capture’s solutions and expert services let universities identify, convert, and enroll students who will stay and thrive at their institution. Founded in 2011, Capture has served hundreds of institutions across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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