FREE GUIDE  

Developing a Recruitment Marketing Plan for 2025 and Beyond

A comprehensive recruitment marketing plan is the foundation for effectively engaging prospective students and highlighting your university’s unique qualities and opportunities.

And having a plan has never been more important.

  • The decline in traditional student enrollment is here, and the pressure on recruitment marketing is growing.
  • Changing student preferences are driving the digital transformation of marketing, and institutions must adapt their strategies.
  • Modern marketing is becoming more sophisticated, and personalization is no longer optional.
  • Employee turnover has reached a new high. Enrollment and marketing teams need to work in lockstep to win.

Whether you’re just getting started or refreshing your existing plan, download our free guide to use as a starting point.

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The Ultimate Recruitment and Marketing Guide for 2024 and beyond sample

RECRUITMENT MARKETING PLANNING GUIDE

What's Inside?

From setting goals to measuring ROI, download our free guide to learn more about:

  • What’s driving changes in recruitment marketing.
  • Developing measurable goals and KPIs.
  • Grounding marketing goals in the funnel.
  • Choosing strategies and tactics for maximum impact.
  • Resourcing for success.

The charge for recruitment marketing gets bigger ever year, but we’re here to help you think through all the options and build a roadmap to success.

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Capture Higher Ed is a leading enrollment management and marketing firm that helps colleges and universities make personalized, data-driven, timely, and measured connections with prospective students. Combining marketing automation, predictive modeling, and a managed service approach, Capture’s solutions and expert services let universities identify, convert, and enroll students who will stay and thrive at their institution. Founded in 2011, Capture has served hundreds of institutions across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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