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Future. Forward. Together.
Enrollment professionals from across the nation will join together for a free, 3-day virtual conference. Industry experts, enrollment leaders, Capture pros and even a fire-eating data scientist will guide you through these unprecedented times so you can:
React to the immediate needs of your institution.
Reconnect with your prospective students.
Reenergize applicants throughout the enrollment decision journey.
Restore your class in this new and quickly changing reality.
Interact with your fellow attendees and chat with presenters via Live Chat throughout all Innovate USA sessions.
Innovate USA's sessions, panel discussions and interactive workshops will inspire you as well as deliver clear, actionable plans and strategies to find a new path to success.
This event is closed for registration!
Register Now!
2303 River Road, Suite 201
Louisville, KY 40206
www.capturehighered.com
How to Apply
Behavioral Intelligence
Latest in Enrollment Technology
Shifting Demographics in Higher Ed
Applying Data Models
to Enrollment Trends
What You'll Learn!
Leonard Napolitano
President, Capture
Heather Mueller
VP of Enrollment Solutions, Capture
Meet Your Virtual Emcees
WHEN
Tue. June 9 | Wed. June 10 | Thu. June 11
WHERE
Daring Acts of Data: Tips for Taming Quantitative Beasts from a Fire-Eating Data Scientist.
Andrea Jones-Rooy, Ph.D. is more than the Director of Undergraduate Studies at the NYU Center for Data Science – she’s also a dazzling fire-eating circus performer. At Capture’s Innovate USA, she will discuss the increasing “mountains of data” on the human populations we measure, including students, customers, voters, citizens, patients and more. The challenge: We're both drowning in data and have big questions about more qualitative and abstract things.
1:00pm ET - 3:30pm ET / 10:00am PT - 12:30pm PT
Live Streaming Event
Director of Undergraduate Studies, NYU Center for Data Science
Andrea Jones-Rooy, Ph.D.
Featured Keynotes
Jamie Gleason
Director of Undergraduate & Secondary Ed, Capture
Tue. June 9 | Wed. June 10 | Thu. June 11
1:00pm ET - 3:30pm ET / 10:00am PT - 12:30pm PT
Innovate USA 2020
Tuesday | June 9 | 1:00pm ET - 3:30pm ET
Welcome
1:00-1:10 p.m.Future. Forward. Together.
1:10-1:35pm |
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| Leonard Napolitano CEO, Capture |
Jamie Gleason Director of Undergraduate and Secondary Ed, Capture |
Enrollment professionals are confronting unforeseen challenges that are constantly changing and evolving. Innovate USA will kick off by laying the framework for how all of us in the higher education industry can move forward together into a future that includes meaningful college experiences for students and achieving the goals of post-secondary institutions.
This session will give you the information you need to:
- React to the immediate needs of your institution.
- Reconnect with your prospective students.
- Reenergize applicants throughout the enrollment decision journey.
- Restore your class in this new and quickly changing reality.
Q&A;, Live Chat and Giveaway
1:35-1:45pmEmailing Gen Z: Best Practices in this Challenging New Era
1:45-2:30 p.m. |
| Laura Rudolph Director of Enrollment Communications, Transylvania University |
Amid the current pandemic, the undergraduate market across the country has reached a point where online tools are the only ones in the admissions toolbox. The pandemic has increased enrollment professionals’ reliance on email communication. But how do you design effective email campaigns for a generation of prospective students who increasingly stay away from their email accounts? You make your messaging direct, practical and time sensitive. In this session, we will discuss how to use email marketing to increase identified visitors and online engagement as well as promote a prospect’s next step in their college decision process.
Q&A;, Live Chat and Giveaway
2:30-2:40pmWhat Happens Now? Maximizing Your CRM to Deliver on Increasing Online Engagement
2:40-3:00pm |
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| Gil Rogers Executive Vice President, PlatformQ |
Amanda Scott Senior Director, Strategic Partnerships, Capture |
As online engagement rises in prominence as a standard way for students to engage with institutions, it’s critical to ensure you are aligning the goals of your institution with your available tools and software. Leveraging your CRM is standard practice for a successful admissions staff. However, a CRM alone is not going to fill your class. During this session, PlatformQ will show you how to find success during these uncertain times by:
- Maximizing the utility of your CRM and resources
- Taking action on CRM reporting to refine plans and define future goals
- Reacting quickly to changing trends by maintaining flexibility within a defined enrollment plan
Day 1 Wrap-up: Q&A;, Live Chat and Giveaway
3:00-3:30pmWednesday | June 10 | 1:00pm ET - 3:30pm ET
Welcome
1:00-1:10 p.m.No Guessing: Using Predictive Models in Unpredictable Times
1:10-1:35pm |
| John Foster Senior Data Analyst, Capture |
Predictive models are a foundation for the duties of all enrollment professionals — from financial aid distribution to implementing yield strategies. The pandemic adds another variable for us to work with and reaffirms why we must continue to revise and use data models. In this session, we will journey through Capture’s predictive models — APPLY, AID and ENROLL — to see how hundreds of variables and multiple algorithms can be paired with historical and behavioral data to predict who will apply and who will enroll with unrivaled accuracy, giving you the information you need to make your class … even in uncertain times.
Q&A;, Live Chat and Giveaway
1:35-1:45pmDaring Acts of Data: Tips for Taming Quantitative Beasts from a Fire-Eating Data Scientist
1:45-2:30pm |
| Andrea Jones-Rooy, Ph.D. Director of Undergraduate Studies, NYU Center for Data Science |
Andrea Jones-Rooy, Ph.D. is more than the Director of Undergraduate Studies at the NYU Center for Data Science – she’s also a dazzling, fire-eating circus performer. At Capture’s Innovate USA, she will discuss the increasing “mountains of data” on the human populations we measure, including students, customers, voters, citizens, patients and more. The challenge: We're both drowning in data and have big questions about more qualitative and abstract things.
Q&A;, Live Chat and Giveaway
2:30-2:40pmPLEXUSS Survey Results: Pivoting New Student Recruitment
2:40-3:00pm |
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 |
|
| JP Novin CEO, PLEXUSS |
Brad Johnson Vice President of Business Development, PLEXUSS |
John Hall, Ed.D. Counseling Operations & Research, PLEXUSS |
Amanda Scott Senior Director, Strategic Partnerships, Capture |
Amanda Scott
Senior Director, Strategic Partnerships, Capture
John Hall, Ed.D.
Counseling Operations & Research, PLEXUSS
Brad Johnson
Vice President of Business Development, PLEXUSS
JP Novin
CEO, PLEXUSS
In November 2019, over 40% of institutions were moving to test optional. This trend escalated in Spring 2020 as standardized test dates were cancelled, reducing the number of prospects that could be reached through traditional search marketing. On May 21, the University of California voted to abandon the SAT and ACT as a condition for admissions. This decision sets a precedent for other institutions and will result in even fewer prospects being available through traditional search marketing.
In May 2020, PLEXUSS research revealed COVID-19 will impact the decisions made by 46% of high school seniors to enroll in the fall. Combating these changes is the basis of PLEXUSS’s June survey uncovering new data, implications and practical recommendations on the new normal in student recruitment, including:
- What prospective students really think about college?
- How do they want to be engaged?
- How can you reach the right students?
- How can you pivot in this new world?
Day 2 Wrap-up: Q&A;, Live Chat and Giveaway
3:00-3:30pmThursday | June 11 | 1:00pm ET - 3:30pm ET
Welcome
1:00-1:10 p.m.Innovate USA Expert Panel Discussion
1:10-1:40pm |
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 |
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| Anna Miner Vice President for Admissions and Financial Aid, Colby-Sawyer University |
Brad Camilleri Director of Marketing Strategy & Client Services, Biola University |
Leann Hughes Vice President of Enrollment and Marketing, Illinois Wesleyan University |
Brandon Johnson Vice President of Enrollment Management, Tennessee Tech University |
Anna Miner
Vice President for Admissions and Financial Aid, Colby-Sawyer University
Brad Camilleri
Director of Marketing Strategy & Client Services, Biola University
Leann Hughes
Vice President of Enrollment and Marketing, Illinois Wesleyan University
Brandon Johnson
Vice President of Enrollment Management, Tennessee Tech University
In this interactive panel discussion, top industry leaders will discuss how they are managing through the COVID-19 pandemic as well as preparing for the challenging times ahead. From dynamic content and marketing automation, to online information sessions and virtual campus tours, to traditional email and just picking up the phone — no topic or strategy is off the table. Your questions can be submitted live during the panel discussion!
Q&A;, Live Chat and Giveaway
1:40-1:45pmLive Critiques! Submit Your Campaigns, Content, Photos, Etc … for a Live Critique!
1:45-2:30pm |
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 |
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| Jamie Gleason Director of Undergraduate & Secondary Ed, Capture |
Jack Klett Director of Graduate & Online Initiatives, Capture |
Sara Ekart Director of Creative Operations, Capture |
Laura Hagan Senior Communications Specialist, Capture |
Hannah Ash Communications Specialist, Capture |
Jamie Gleason
Director of Undergraduate & Secondary Ed, Capture
Jack Klett
Director of Graduate & Online Initiatives, Capture
Sara Ekart
Director of Creative Operations, Capture
Laura Hagan
Senior Communications Specialist, Capture
Hannah Ash
Communications Specialist, Capture
Originally titled "Critiques and Cocktails" for our non-virtual events, this fun and interactive session will be hosted by a team of Capture creatives and enrollment management professionals who will review your marketing campaigns live! Feel free to pour a glass of your favorite beverage as our Capture experts share their thoughts on what they like and areas that could be improved.
Attendees are encouraged to send the best and worst examples of recent marketing campaigns to marketing@capturehighered.com. Don’t be shy! Live chat will be open for you to share your thoughts and ask questions to this panel of creative thinkers and industry experts.